What is Reputation Management Software?

Reputation management software is used by companies to track users’ reviews on social media and other sites, and respond to them. Thus, they can immediately contact customers who wrote negative reviews and resolve their issues to turn their bad experience into a good one. This software monitors review sites for negative reviews and notifies you about them. Plus, it can also create reports and alerts on your brand’s online reputation. The solution helps to collect and interpret user reviews, and provides forms and other tools to gather fresh online reviews. Users are also allowed to submit their reviews through email and as response to advertising campaigns. Start by checking our leader Yotpo, and other recommended solutions in this category.

Top 10 Most Popular Reputation Management Software

Yotpo reviews

Our Score 9.6

User Satisfaction 91%

Yotpo is a marketing app for e-commerce stores. It helps online stores generate reviews for their products and use these reviews to boost sales. Read Reviews

Hootsuite reviews

Our Score 9.4

User Satisfaction 99%

Hootsuite is a tool that enables social media management for any organization. You can manage social networks, schedule messages, engage your audiences, and measure ROI. Read Reviews

Sprout Social reviews
Sprout Social

Our Score 9.3

User Satisfaction 93%

Sprout Social is a social media interaction software that helps companies to communicate with customers and build their businesses at an exponential rate. Read Reviews

BrandYourself reviews

Our Score 9.1

User Satisfaction 92%

BrandYourself is an online reputation management tool specifically geared towards relieving unwanted Google results. Read Reviews

PowerReviews reviews

Our Score 9.1

User Satisfaction 95%

PowerReviews is a comprehensive suite for feedback & reviews management recommended to every company looking to automate ratings and improve user experience. Read Reviews

Cision reviews

Our Score 9.0

User Satisfaction 96%

Cision is an integrated public relations (PR) suite that enables users to reach out to the right influencers to help spread their message. Read Reviews

Brandwatch reviews

Our Score 9.0

User Satisfaction 97%

Brandwatch is a software tool that helps you to discover the conversations that matter to you. Locate every discussion about your brand and products with pinpoint accuracy. Read Reviews

Demandforce reviews

Our Score 8.9

User Satisfaction 82%

Demandforce is an all-round automated marketing solution that comes with online booking and reputation management capabilities. Read Reviews

Shopper Approved reviews
Shopper Approved

Our Score 8.8

User Satisfaction 93%

ShopperApproved is a popular review collection and syndication tool. Read Reviews

Birdeye reviews

Our Score 8.8

User Satisfaction N/A

Birdeye is a reliable reputation management and customer experience software designed to help businesses transform their customers into powerful marketing engine. Read Reviews

How To Choose The Best Reputation Management Software

In today’s internet-dominated world, reputation management software is indispensable for companies to manage their online reputation. However, as there is a surfeit of platforms in this category, how do you differentiate the good ones from the average? This guide will help you as it details the key features and elements you should look for to select the best reputation management software for your needs.

Get to know each product with free trial

Most reputation management software providers offer a free trial or demo to help you grasp the features and understand if they are what you need. Therefore, sign up for the free trial and get used to the system. A good place to start would be to visit the websites of the best reputation management software programs and check out their free trial. We recommend Grade.us, Brand24BirdEyeNiceJob, and ReviewInc. These tools have been given high rankings in our reputation management software reviews that you can read to get a general comparison of  their features. 

Targeted Businesses

  • Small, medium-sized, and large businesses can use reputation management software.
  • Service establishments such as restaurants, hotels, fast food franchises and others can utilize this solution to learn about customer reactions to their services and address negative experiences.

Examples of Reputation Management Software

  • Grade.us: A robust review management software solution. With this tool, you can convert happy consumers into reviewers. Plus, you can recover irate customers and avoid bad reviews. Track reviews on multiple third-party review websites in real time. On top of that, you can capture and publicize positive reviews to improve your brand’s online reputation.
  • Brand24: An internet monitoring and social CRM solution. Discover what users are commenting about your brand in real time. The app collects social data across the net to help you to track online comments and conversations on your products and brand. It also enables you to engage with customers, get actionable consumer insights, and measure the effectiveness of your marketing efforts.
  • BirdEye: A leading business reputation and customer experience platform. With this software, your customers can act as your marketing engine. Companies can generate fresh reviews, and track and reply to them in real time. Plus, the application collates big data from social networks and review sites to produce detailed insights on customer sentiment.
  • NiceJob: Offers an easy way to collect more reviews and develop your online reputation. You can enhance your SEO, create a buzz on social media, and boost your sales. Automate your social media marketing using favorable reviews as well as photos. The app also helps to improve your website traffic and search engine ranking.
  • ReviewInc: Helps companies to manage online reviews. The product claims to protect and enhance your business’s reputation. For enterprises, it offers reputation management that scales to 50,000 locations. On top of that, you can track and promote your reviews on more than 750 review sites.

Types of Reputation Management Software

Broadly speaking, reputation management software is closely linked to social media monitoring software solutions that track what users say about your brand on social media as well as social media management software systems that help you to manage your followers and fans on social networks.

Key Features of Reputation Management Software

Reliable data delivery and accuracy

Today, it is the age of social media, online reviews, and real-time user feedback. Therefore, look for a solution that collects and delivers data in a reliable, timely, and accurate manner. The platform should be able to monitor and report on media coverage, customer feedback, online reviews, and social media comments about your brand. Plus, it should cover all channels and websites where your company is listed. In addition, the app should enable you to save time by hand-delivering the vital information you require.

Response and reporting tools

The software should offer functionalities to enable you to measure your reputation, organize your data, and respond quickly. It should be user-friendly and well designed with a short learning curve. Reporting tools should offer multiple filters for effortless sorting and searching of data, and you should be able to organize the important information and share the reports with decision-makers. Besides, the response features should help you to react quickly to brand trends and customer feedback.

Operable insights

You should be able to extract actionable insights from the data collected by the software. This will enable you to learn how the press, the influencer community, blogs, social media, and review sites perceive your company. Plus, you can understand the trends and issues that impact your offline and online business reputation. The platform’s analytical capabilities should also empower you to comprehend unstructured data such as textual information and free-form comments contained in reviews.

Top notch customer report

The vendor should act as your technology partner. They should help you through demos and trials, onboarding, implementation, and upgrades. Plus, their customer support team should be able to provide fast and accurate solutions to your needs and queries.

Benefits of Reputation Management Software

  • You can gain feedback and insights from customers about the positive and negative aspects of your products and services, and use the information to boost consumer satisfaction.
  • Engage with and listen to consumers and improve positive perceptions about your brand.
  • Get information about competitors and how their customers view their services and products.
  • Closely track the important channels where opinions about your brand are being formed and shared to reduce risk and maintain shareholder value.
  • Understand who are your key influencers and engage them to promote public relations.
  • Comprehend the relationship between conventional types of online media such as news sites and user-generated content.
  • Make use of early warning systems for proactive public relations.
  • Reach more customers in a cost-effective manner and reduce marketing expenses.
  • Minimize overall costs by hiring services that save money, effort, and time.
  • Identify promising niche markets for which you can develop products and services.
  • Get information on key phrases and keywords contained in user-generated content and use them smartly to boost natural search results about your business and products.

Latest Trends

Increasing demand for online reputation management software and services

The corporate world has clearly understood the multiple benefits of social media and the internet. Market surveys show that there is great demand for online reputation management software as well as services offered by PR agencies.

Control of search engine results

Typically, the first page of a search result shows review sites and popular press apart from the product website. Companies are now striving to convert these websites and links so that they lead visitors to their corporate digital assets and positive articles and stories about their brand and product. Plus, they are making good use of content marketing strategies as they can no longer afford to ignore search results.

Potential Issues

Steep learning curve

The reputation management software may be difficult to learn for business owners who are not tech savvy. Plus, if the features are complicated, your employees may hesitate to adopt it. The solution is to hire specialists who can make effective use of the platform you invest in.

Lack of personal touch

By responding online to user comments you may fail to provide a personal touch to your customer service. Especially, in the case of negative experience, you are better off contacting the consumer over phone to tell them you really care about their needs. Another drawback is glitchy software which may make the situation worse.

List of Reputation Management Software Companies

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Our Score Read More

Our website utilizes our certified SmartScore™ approach to evaluate all the products in the Reputation Management Software category in orded to help you pick the best possible software. It takes into consideration the following elements: core features, collaboration features, custom elements, available integrations, how easy a software is to use and learn, customer support, security, support for smartphones and tablets, media rating. As of now, Yotpo is the leader in this category and our experts are really satisfied with it. After thorough research and analysis it had the best results among its competitors and our reviewers strongly suggest that you include it as one of the solutions for your company.

User Satisfaction Read More

A summary of general user satisfaction with the products in our Reputation Management Software category based on our unique algorythm that gathers customer reviews, comments and opinions across a broad set of social media platforms in order to help you make an educated purchase decision.











Pricing Read More

Every vendor in the Reputation Management Software category will have a different group of pricing packages for its service and each package will include a unique group of elements. Below we list the overal pricing for the cheapest package provided for each app. Please note that advanced features may have an extra cost.

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Devices Supported Read More

A summary of what kind of devices and operating systems are supported by these B2B solutions in the Reputation Management Software category, including mobile platforms and web-based solutions.






Laguages Supported Read More

Learn what languages and geographies are supported by the best B2B apps in the Reputation Management Software category, including apps aimed at international markets and prepared for multi-cultural teams of employees.








Pricing Model Read More

Learn what pricing models are offered by the vendors in the Reputation Management Software category to check which one fits your business requirements and expenses best. Keep in mind that specific apps can offer free or freemium accounts for you to test first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

An analysis of which kinds of customers a selected B2B software in the Reputation Management Software category provides for, from small businesses and non-profits to large enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

An overview of what types of software deployement are supported by every B2B vendor in the Reputation Management Software category. While most of modern SaaS solutions are cloud-hosted some solutions may offer an on-site deployment model too.

Cloud Hosted

On Premise

Open API