Reputation management software is used by companies to track users’ reviews on social media and other sites, and respond to them. Thus, they can immediately contact customers who wrote negative reviews and resolve their issues to turn their bad experience into a good one. This software monitors review sites for negative reviews and notifies you about them. Plus, it can also create reports and alerts on your brand’s online reputation. The solution helps to collect and interpret user reviews, and provides forms and other tools to gather fresh online reviews. Users are also allowed to submit their reviews through email and as response to advertising campaigns. Start by checking our leader Yotpo, and other recommended solutions in this category.
In today’s internet-dominated world, reputation management software is indispensable for companies to manage their online reputation. However, as there is a surfeit of platforms in this category, how do you differentiate the good ones from the average? This guide will help you as it details the key features and elements you should look for while doing educated comparisons to select the best reputation management software for your needs.
Most reputation management software providers offer a free trial or demo to help you grasp the features and understand if they are what you need. Therefore, sign up for the free trial and get used to the system. A good place to start would be to visit the websites of the best reputation management software programs and check out their free trial. We recommend Grade.us, Brand24, BirdEye, NiceJob, and ReviewInc. These reputation management tools have been given high rankings in our reputation management software reviews that you can read to get a general comparison of their features.
Broadly speaking, reputation management software is closely linked to social media monitoring software solutions that track what users say about your brand on social media as well as social media management software systems that help you to manage your followers and fans on social networks.
Reliable data delivery and accuracy
Today, it is the age of social media, online reviews, and real-time user feedback. Therefore, look for a solution that collects and delivers data in a reliable, timely, and accurate manner. The platform should be able to monitor and report on media coverage, customer feedback, online reviews, and social media comments about your brand. Plus, it should cover all channels and websites where your company is listed. In addition, the app should enable you to save time by hand-delivering the vital information you require.
Response and reporting tools
The software should offer functionalities to enable you to measure your reputation, organize your data, and respond quickly. It should be user-friendly and well designed with a short learning curve. Reporting tools should offer multiple filters for effortless sorting and searching of data, and you should be able to organize the important information and share the reports with decision-makers. Besides, the response features should help you to react quickly to brand trends and customer feedback.
You should be able to extract actionable insights from the data collected by the software. This will enable you to learn how the press, the influencer community, blogs, social media, and review sites perceive your company. Plus, you can understand the trends and issues that impact your offline and online business reputation. The platform’s analytical capabilities should also empower you to comprehend unstructured data such as textual information and free-form comments contained in reviews.
Top notch customer report
The vendor should act as your technology partner. They should help you through demos and trials, onboarding, implementation, and upgrades. Plus, their customer support team should be able to provide fast and accurate solutions to your needs and queries.
Increasing demand for online reputation management software and services
The corporate world has clearly understood the multiple benefits of social media and the internet. Market surveys show that there is great demand for online reputation management software as well as services offered by PR agencies.
Control of search engine results
Typically, the first page of a search result shows review sites and popular press apart from the product website. Companies are now striving to convert these websites and links so that they lead visitors to their corporate digital assets and positive articles and stories about their brand and product. Plus, they are making good use of content marketing strategies as they can no longer afford to ignore search results.
Steep learning curve
The reputation management software may be difficult to learn for business owners who are not tech savvy. Plus, if the features are complicated, your employees may hesitate to adopt it. The solution is to hire specialists who can make effective use of the platform you invest in.
Lack of personal touch
By responding online to user comments you may fail to provide a personal touch to your customer service. Especially, in the case of negative experience, you are better off contacting the consumer over the phone to tell them you really care about their needs. Another drawback is glitchy software which may make the situation worse.
Our Score 9.6
User Satisfaction 91%
Our Score 9.5
User Satisfaction 100%
Our Score 9.4
User Satisfaction 99%
Our Score 9.3
User Satisfaction 93%
Our Score 9.1
User Satisfaction 92%
Our Score 9.1
User Satisfaction 95%
Our Score 9.0
User Satisfaction 97%
Our Score 9.0
User Satisfaction 96%
Our Score 9.0
User Satisfaction 100%
Our Score 8.9
User Satisfaction 82%
Our website employs our special SmartScore™ algorithm to gather information about all the products in the Reputation Management Software category so that we can help you choose the best possible software. It evaluates the following metrics: essential modules, collaboration capabilities, custom elements, integration, ease of use, help & support, security, mobility, media rating. At the moment, Yotpo is the leader in this category and is recommended by our experts. After detailed testing it had the best results among its competitors and we strongly suggest that you consider it as one of the options for your business.
A summary of total user satisfaction with the solutions in our Reputation Management Software category based on our unique algorythm that gathers user reviews, comments and opinions across a wide set of social media sites in order to help you make an informed purchase decision.
Each vendor in the Reputation Management Software category will have a different group of pricing plans for its app and each plan will include a varied group of features. Below we list the general pricing for the cheapest package provided for each app. Please note that advanced features may have an extra cost.
An analysis of what type of devices and operating systems are supported by all B2B solutions in the Reputation Management Software category, including mobile platforms and web-based solutions.
Check which languages and geographies are served by the top B2B services in the Reputation Management Software category, including spftware designed for international markets and prepared for multi-cultural teams of employees.
Examine what pricing packages are provided by the vendors in the Reputation Management Software category to check which one suits your business needs and budget best. Keep in mind that specific solutions can provide free or freemium accounts for you to test first.
An analysis of which kinds of clients a specific B2B solution in the Reputation Management Software category provides for, from small businesses and non-profits to big enterprises.
An overview of what types of product deployement are offered by each B2B vendor in the Reputation Management Software category. Even though the majority of modern SaaS services are cloud-hosted there are services might offer an on-site deployment model as well.
Post by Alex Hillsberg